Successful founders possess a combination of motivation, street smarts, agility, persistence, independent mindset, and drive. But for a startup to become a scaleup requires an additional edge: a distinctive capability compared to the incumbents, which cannot be copied quickly and has broad market application.

Today, scaleups are omnipresent and have embedded themselves into our daily lives — just think of Google, Facebook, and Uber. Achieving spectacular scaleup growth while revolutionising industries with new business models, however, is a real trick. Scale too quickly beyond your company’s capabilities and you risk ‘premature scaling’. Scale too slowly and the risk is losing…


The Vision

Yetitablet is a giant tablet and healthcare platform for an ageing population.

“We are on a mission to help the elderly with cognitive, physical and recreational therapy. To be the leading healthcare platform and a digital companion. Our vision is to build a world leading brand to change the lives of millions.”


A unique and disruptive startup idea lacks teeth without sufficient capital backing the startup. Funding is the lubrication for startups to develop the growth strategy, product-market fit, and execution. In general, startup founders either bootstrap or approach angel investors for seed funding to get their business off the ground. However, as the startup matures founders seek venture capitalists for VC funding to accelerate growth with a larger injection of capital and often connections that a VC firm brings to a startup.

What is VC funding? Venture capital refers to equity financing that provides startups with the ability to raise funding…


When starting a new company there are challenges and obstacles along the way. Over the last decade, the tech industry has seen rapid development resulting in a surge of tech startups entering the market. For a first-time tech entrepreneur, navigating this highly competitive industry while acquiring the required funding from angel investors can be a daunting task. How you start impacts whether you make it or not. Tech startups often fail as they overlook the need for a robust startup growth strategy. …


For every startup owner, the biggest challenge is acquiring the right amount of funding. Getting investors to invest in startups can be a formidable task. Despite an innovative idea and detailed plans, startups fail if they don’t have a reasonable financial runway and a robust startup growth strategy. Our 7 tips are derived from our experience, they have several key elements in common across investment and fundraising activities:

1. Market Research — The “startup” is a grand experiment to validate your idea and find an economically sensible, scalable business model. Investors are willing to invest in startups and founders who…


This article is amongst the first in a series of articles on startup funding, startup culture, and investor pitch deck from our team here at Seven Startup Advisory.

At 7 startup, our team of consultants has years of experience in reviewing pitch decks from early-stage startup founders. For first-time entrepreneurs, it’s usually challenging to prepare their first startup pitch deck. In essence, the key components of a successful investor pitch deck that get funded are — clarity of content, compelling and easy to act on. …


A great way to showcase your disruptive startup’s potential and growth strategy to investors is through a well thought out startup financial model. As a startup founder, your goal is not to convince every investor but to convince the right investor. Sometimes, investors lose interest because they just don’t get a robust financial model, or your idea is not exactly what they were looking for. Acquiring the help of an experienced business financial consultant is a fool-proof way to create a robust startup financial model.

Well-oiled Machine — A well-built startup financial model is like a well-oiled machine. However, this…


Investing in startups is risky by nature. It’s more art than science, even if you’re following early-stage investing rules with carefully thought out hypotheses and frameworks. The so-called “golden rules of investing” seldom consider the x-factor hidden in the amalgam of the team’s experience, the value-add of an investor or advisor, chance, or the unpredictability of markets. If an investor sticks stringently to fixed rules and fails to factor in a startup’s ability to pivot or the infinite number of incidental factors, then excellent startup investment opportunities can be and are missed.

The Idea — evaluating early-stage investment opportunities, naturally…

7startup.vc

7startup.vc is a venture builder for tech startups. we accelerate, strategically advise, grow & get startups & scaleups funded.

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